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About Us

Andrew Jelley Opticians

Henry Hill Hickman

Andrew Jelley Opticians
a brief history.

Andrew Jelley Opticians started life in Bromyard at number 34 High Street in 1983 when Andrew succeeded Doug and Joan Newton.


To start with the practice was only part time and Andrew travelled (on a two lane motorway) to Birmingham and Cheltenham to work as a locum.

In 1984 Andrew succeeded Mr Dick McCoy in Tenbury Wells.
Mr McCoy had first qualified as pharmacist before the war and when the NHS was established in 1948 he took advantage of a fast track scheme to train as an Ophthalmic Optician to help with the overwhelming demand for optical services. Mr McCoy’s original NHS frame samples are on display in the Tenbury practice.  Andrew relocated the practice from the pharmacy to number 51 Teme Street, next to the Regal.

As the business grew new premises were required and number 14 Teme Street was acquired in 1992.

Meanwhile in Bromyard thing were getting busier too and the next door premises at number 36 became available in 1996, these provided much need room to expand.

A major renovation of the premises at 14 Teme Street followed in 2006, a year before the floods, and an extensive refit and upgrade followed in Bromyard in 2009.

2009 was also the year that Andrew Jelley Opticians move to much larger premises at 18 Teme Street and to complete the story 2020 has seen the creation of a second consulting room in Tenbury.
Interestingly 18 Teme Street was the home to Henry Hill Hickman (pictured) a pioneer of Anaesthetics and as such is of historic significance.

(Please see News section of this website for announcements of plans for exciting new developments.)

Along the way Andrew has been exceptionally lucky to have recruited exceptional staff. Dispensing optician Teresa Davies has just completed 37 years service and Jane Peacock is not far behind.

Duncan Edwards, Ceri Ingram and Alex Lane all joined in 2009 and Alex’s wife Rebecca in 2016.  Wendy Cramp joined in 2015,

We are equally delighted to have the services of seasoned locum dispenser, David Webley and a first class locum optometrist, Lucy Wicks.


(Click here for further brief biogs of the staff.)

It’s been quite a journey, from a time when advertising was not allowed to today’s high profile High Street profession.

Along the way there have been some major changes but the ethos of Andrew Jelley Opticians has always been to provide a professional service.

From a low tech to state of the art, high tech service, constant investment in latest technology has meant that Andrew Jelley Opticians can provide a full optical service for everyone.

The good news is that with a succession plan firmly in place the practice is moving forward with an increasing leadership role for Alex and Rebecca ensuring a continuity of service of Andrew Jelley Opticians

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